We are changing the script on marketing and business development. For stage to be able to say “we are changing the script” means we have actually to do things differently.

Different means that we post about feelings. We post about losing. We post about winning. We post about being business owners. We post about being a working parent. We post about being a women-owned business. We post about our experiences.

We write about these topics to show lawyers, BD + marketing teams that they are not alone; everyone wants connection.

We post about winning and losing to show our lawyers that we know the sales cycle, how to handle the wins, the losses and everything in between.

We describe our experiences to demonstrate that we practice what we teach. We get it, because we are living it everyday.

We talk about these topics because we are human. And the clients that are drawn to this approach? Those are the clients we want to work with and those are the clients that want to work with us.