blog: behind the scenes.

Greta Woolway Greta Woolway

What Does a Client-First Approach to Legal Business Development Look Like?

Putting clients first transforms legal business development. By focusing on client needs and priorities, lawyers can build stronger relationships and create lasting value.

Listen to Megan Senese on Passle’s CMO Series Podcast as she shares her journey from Big Law to consulting and the impact of a client-first approach.

Listen to the podcast episode: Passle’s CMO Series Podcast

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Greta Woolway Greta Woolway

How Can New Law Firm Partners Network Authentically Beyond Business Cards?

Networking is more than handing out business cards. Newly minted partners can build authentic relationships that generate real business when they focus on trust, connection, and meaningful engagement.

Listen to Megan Senese on the Spill the Ink podcast as she shares practical strategies for authentic networking.

Listen to the podcast episode: Beyond Business Cards: Authentic Networking for New Law Firm Partners

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Greta Woolway Greta Woolway

Why Is It Never Too Early for Summer Associates to Focus on Business Development?

Starting early on business development gives summer associates a long-term advantage. Building skills and relationships now sets the foundation for future success.

Read Megan Senese’s guest post in Jonah Perlin’s newsletter, Standout Summer Associate, on why early focus matters.

Read the article: It's Never Too Early: Why Summer Associates Should Care About Business Development

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Greta Woolway Greta Woolway

Why Is Your Partnership Submission a Business Case and Not a Résumé?

The partnership process can feel unclear and high stakes. Success is not just about listing accomplishments. True readiness comes from understanding the business and showing how you will support the firm’s growth.

Read Megan Senese and David Cross’s guidance on making your partnership submission stand out.

Read the article: Your Partnership Submission Is a Business Case, Not a Résumé

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Greta Woolway Greta Woolway

What Do Office Closures Reveal About the High Stakes of Law Firm Growth?

Opening and maintaining offices comes with significant costs, especially when building full teams with books of business. These challenges highlight the high stakes of law firm growth and strategic planning.

Read Megan Senese’s insights on what office closures reveal about the true cost of expansion.

Read the article: Wave of Office Closures Highlights the Weighty Stakes Surrounding Law Firm Growth

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