CMO Rising Fall Mini Series

CMO Rising Led by former Big Law in-house marketers and guest experts, the program provides a bespoke approach to professional development. Sessions offer an in-depth exploration of strategic leadership, executive presence, and industry-specific insights, while equipping participants with essential strategies for driving change, fostering innovation, and achieving operational excellence—key capabilities for reaching your next career milestone.

Space for the program is limited. The program fee is $499 for the series per participant, or $175 per webinar to be paid prior to the first webinar on October 7, 2025. Participants will attend three live webinars and will receive supporting resources throughout the program. Once the registration form is completed, you will receive an email on next steps.

October 7: The Marketing Leader as a Change Agent
This session, led by communications strategist Dave Poston, explores how legal marketing leaders can serve as catalysts for change within their firms. Learn strategies for managing up, aligning marketing efforts with firm-wide business goals, and overcoming resistance to change. The session will also cover how to elevate the role of marketing through internal branding and strategic positioning.

October 14: Business Management for Marketing Leaders
Led by Brandi Hobbs, this webinar unpacks the operational side of marketing leadership in law firms. Topics include budgeting, annual business planning, and collaboration with departments like finance, billing, and HR. Gain practical tips for year-end reporting, performance reviews, and managing the business of marketing more effectively.

October 21: Driving Law Firm Innovation
Featuring innovation leaders, John Fernandez and Ben Chiriboga, this session will focus on how marketers can lead and support innovation efforts. Learn how to leverage AI and emerging technologies, adopt data-driven strategies, and foster a culture of forward-thinking within your firm to stay ahead of industry disruption.

All webinars will be held from 1pm ET - 2pm ET on the dates noted above.

The registration deadline is Tuesday, September 30, 2025.