fractional marketing and business development. stage your lawyers and lawfirm for success.

“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.” - Seth Godin

Our commitment to law firm leaders is simple: a collaboration to define, develop, and deploy clear and actionable marketing and business development plans that you and your lawyer teams can implement to achieve your firm’s goals.

How can fractional marketing and business development services assist the marketing and business development team? Fractional services are an elegant and economical option where the fractional CMO partner works with the internal marketing and business development team to understand business goals in the short, medium, and long term. Fractional services also support open positions and fill-in during interim replacement periods.

Fractional marketing and business development services are also an option for law firms without a marketing and business development team.

How is it beneficial for a law firm? Law firms only pay for the time they need and, in return, receive experienced and specialized marketing and business development talent without the full-time cost or long-term commitment. Our fractional CMO offering supports lawyers, law firm leaders and marketing and business development teams in:

  • Marketing/business development strategy assessment and recommendations

  • Practice group marketing support and execution

  • Research and recommendations

  • Creating bespoke and comprehensive materials (agendas, action plans, pitch templates, assessments, award nominations and submissions)

  • Development of marketing/business development business plans rooted in specificity and “STP” (Segmentation, Targeting, Positioning)

  • Design and implementation of sector-based programs

  • Increasing visibility and growing revenue for lawyers

  • Saving lawyers and legal marketers time through the coaching, execution and the power of doing

  • Scoping frameworks and discrete projects

“I can vouch for how creative, energetic and effective stage is in building business.”
— Am Law 100 partner