fractional cmo. stage your screenplay.

“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become.” - Seth Godin

Our commitment to law firm leaders is simple: a collaboration to define, develop, and deploy clear and actionable marketing and business development plans that you and your team can implement to achieve your firm’s goals.

How can fractional marketing services (or fractional CMO) assist the marketing and business development team? Fractional services are an elegant and economical option where the fractional CMO partner works with the internal marketing and business development team to understand business goals in the short, medium, and long term. Fractional services also support open positions and fill in during interim replacement periods. Some companies require a minimum number of hours, we do not.

How is it beneficial for a law firm? Law firms only pay for the time they need and, in return, receive experienced and specialized talent without the full-time cost or long-term commitment. Our fractional CMO offering supports law firm leaders and marketing and business development teams in:

• Marketing/business development strategy assessment and recommendations

• Practice group marketing support and execution

• Research and recommendations

• Creating bespoke and comprehensive materials (agendas, action plans, pitch templates, assessments, award nominations and submissions)

• Development of marketing/business development business plans rooted in specificity and “STP” (Segmentation, Targeting, Positioning)

• Design and implementation of sector-based programs

• Increasing visibility and growing revenue

• Saving time through the execution and the power of doing

• Scoping frameworks and discrete projects