fractional marketing and business development. stage your lawyers and lawfirm for success.

Our commitment to law firm leaders is simple: a collaboration to define, develop, and deploy clear and actionable marketing and business development strategies that you and your lawyer teams can implement to achieve your firm’s goals.

How do fractional marketing and business development work? Fractional services are an economical option where stage works with the internal marketing and business development team to understand business goals in the short, medium, and long term. Fractional services also support open positions and fill-in during interim replacement periods.

What types of services do you offer?

Whether you are looking for a senior-level marketing leader to develop clear and actionable plans; inspire, engage, train, and coach your business development and marketing team; bring new perspectives and fresh ideas to the lawyers so they can support the client experience/journey; launch/reinvigorate BD/marketing programs from scratch; develop/ramp up a new service offerings or increase/enhance your brand/market position, or research projects, stage has the necessary tactical and strategic experience to drive growth. Fractional marketing and business development services are also options for law firms without a dedicated marketing and business development team.

How is it beneficial for a law firm? Law firms only pay for the time they need and, in return, receive experienced and specialized marketing and business development talent without the full-time cost or long-term commitment. Our fractional CMO offering supports lawyers, law firm leaders and marketing and business development teams in:

• Marketing/business development strategy assessment and recommendations

• Practice group marketing support and execution

• Research and recommendations

• Creating bespoke and comprehensive materials (agendas, action plans, pitch templates, assessments, award nominations and submissions)

• Development of marketing/business development business plans rooted in specificity and “STP” (Segmentation, Targeting, Positioning)

• Design and implementation of sector-based programs

• Increasing visibility and growing revenue for lawyers

• Saving lawyers and legal marketers time through coaching, execution and the power of doing

• Scoping frameworks and discrete projects