
1:1 lawyer coaching: marketing + business development
Our 1:1 business development coaching is focused on you and growing your client relationships.
During our time in Big Law, we have collectively led over 1K business generation meetings with women leaders, lateral partners, up-and-coming counsel, and associates. Largely, stage was inspired by women leaders and lawyers; we want to help women lawyers succeed. In our experience, the most effective approach to business development is often the simplest.
Focus on client relationships first.
Revenue and growth will follow.
We understand and appreciate the daily demands facing lawyers - delivery of legal and pro bono services, billing, collections, mentoring, practice administration, business development, and marketing … the list is long and time is short.
With stage’s 1:1 coaching, we give lawyers time back through our co-sourced model. [co-source: a collaborative partnership that enhances the internal team.] Our framework is designed around growing relationships that include “trustpoints” - touch points that guide and build trust - at each stage of the client’s journey. You can implement the plan on your own, with assistance from your firm’s business development team, or with behind-the-scenes support from stage. We conduct in-depth research, create custom client communications for outreach opportunities, and develop tailored scripts of what to say and when to say it, keeping the spotlight on growing your client relationships.
We also coach and guide legal marketing and business development professionals who are looking for additional support and direction regarding their careers.
What is it like to work with us? We are:
Your sounding board. Your brainstorming marketing partners. Your wing women. Your confidants. Your dedicated business development strategists AND doers
Fast. Efficient. Responsive. Attention to detail. Consultative advice AND execution
Seamless integration, serving as an extension of you and your team
Decades of in-house Big Law business development experience at your fingertips
Collaborative work style infused with humor and a sense of fun
Easy on-boarding process; one rate for all stage principals; flat fee whenever possible
Perhaps you are a lawyer who wants to make a difference to your client and their business, position yourself as a trusted advisor, design solutions to complex challenges, or build/increase your book of business. stage can help articulate your WHY. And help with the HOW. How do we design your client relationship strategy to increase revenue? The magic starts with a 1:1 conversation focused on you and your relationships.
stage helps lawyers develop a thorough understanding of the client relationship for long-term growth. Whether you are an associate, counsel, soon-to-be/junior partner, lateral, or experienced law firm partner, the conversation is about you and what you need to grow client relationships first, with revenue following.
design. Together, we identify and prioritize your relationships and map them to a strategy with actionable legal marketing and business development steps we call “trust points” - touchpoints that build trust. We design a customized path forward that captures your relationship, your goals, and your projected outcomes.
deep-dive. With an understanding of your unique perspective and legal experience with your client, we complement your knowledge with a deep-dive analysis, “Spotlight,” that summarizes your client’s business strategy, major milestones, and market position to help you win the work.
dot-connecting. We integrate the “Spotlight,” qualitative research, and other business tools, such as a SWOT analysis and client relationship map, to connect the dots and facilitate outreach cadence for your client - whether to cross-selling with your fellow lawyers, business contacts and other referral sources to create goodwill and to deepen loyalty.
do. The work culminates in a customized plan outlining the next steps that strengthen your client relationship. The plan includes a client journey map with ‘trustpoints’ to keep your client center stage consistently and authentically. With stage’s model, you focus on the business at hand while we help execute business development and marketing activities tailored for lawyers.
you talk. we listen. together we do.
“Every week, I cannot wait to receive my follow-up. You are doing so much to help me on my partner journey. ”