Business development for lawyers who want to grow relationships authentically.

You do not need to become someone else to grow your practice.
You need a thoughtful strategy, consistent outreach, and the right support behind you.

With the right support, business development for lawyers can become

more intentional, more consistent, and far less overwhelming. You begin showing up with greater clarity, confidence, and connection in the relationships that matter most.

Drawing on decades of in-house Big Law business development experience, stage helps lawyers strengthen client relationships, expand visibility, and feel more confident in business development through strategic 1:1 coaching and execution support.

One of the biggest challenges with business development for lawyers is finding a sustainable approach that fits alongside client work and billable demands.In our experience, the most effective approach to business development is often the simplest.

The first conversation is centered on you, your relationships, and where you want to grow.

Why business development feels hard for lawyers

Most lawyers are already stretched thin.

Between client work, billing demands, internal responsibilities, mentoring, recruiting, and practice administration, business development often becomes reactive or inconsistent … the list is long and time is short.

Many lawyers know relationships matter. What they often lack is the time, structure, strategy, and support to nurture those relationships intentionally. That is where stage comes in. We help lawyers approach business development with more structure, confidence, and consistency so relationship-building feels purposeful instead of performative.

What makes stage different

Unlike generic coaching programs, our approach to business development for lawyers is grounded in real Big Law experience and practical execution. Most business development coaching stops at advice. stage helps lawyers think strategically AND execute consistently.

With stage’s 1:1 coaching, we give lawyers time back through our co-sourced model (co-source: a collaborative partnership that enhances the internal team). Together, we create a personalized strategy built around intentional touchpoints we call “trustpoints” — meaningful moments that strengthen trust throughout the client relationship.

We conduct in-depth research, create custom client communications for outreach opportunities, and develop tailored scripts of what to say and when to say it, keeping the spotlight on growing your client relationships. We help identify meaningful outreach opportunities, draft thoughtful client communications, prepare talking points for important conversations, and create practical next steps that strengthen trust over time.

You can implement the strategy independently, alongside your firm’s business development team, or with behind-the-scenes support from stage. Our goal is simple: help you grow client relationships in a way that feels authentic, sustainable, and effective so you can build visibility, deepen trust, and grow your practice with greater confidence over time.

What working together looks like

• Your sounding board. Your brainstorming marketing partners. Your wing women. Your confidants. Your dedicated business development strategists AND doers

• Collaborative work style infused with humor and a sense of fun

• A strategic partner behind the scenes.

• Thoughtful guidance paired with practical execution.

• Deep Big Law business development experience combined with personalized support tailored to your goals, communication style, and practice.

• More confidence in client conversations, outreach, and relationship-building moments that directly impact long-term growth.

• Collaborative, responsive, and genuinely invested in your long-term success.

• Together, we identify and prioritize your relationships and map them to a strategy with actionable legal marketing and business development steps. We design a customized path forward that captures your relationship, your goals, and your projected outcomes. 

• With an understanding of your unique perspective and legal experience with your client, we complement your knowledge with a deep-dive analysis, “Spotlight,” that summarizes your client’s business strategy, major milestones, and market position to help you win the work.

• We integrate qualitative research and other business tools to connect the dots and facilitate your client's outreach cadence, whether cross-selling with your fellow lawyers, business contacts, and other referral sources to create goodwill and deepen loyalty. 

• The work culminates in a customized plan outlining the next steps that strengthen your client relationship. The plan includes a client journey map with ‘trustpoints’ to keep your client center stage consistently and authentically. With stage’s model, you focus on the business at hand while we help execute business development and marketing activities tailored for lawyers. Supporting associates, counsel, partners, and legal marketing professionals.

you talk. we listen. together we do.