faq

There’s no one-size-fits-all, but we help you figure out your way. We’ve coached hundreds of lawyers—especially women, first-gen, and new partners on how to build strong, relationship-driven practices that feel authentic, not awkward. We’re your wing women, sounding board, strategist, and coach all in one.

This is the #1 question we get. The good news: it’s not about selling, it’s about showing up consistently, with intention. We help you identify your audience, build trust, and create visibility strategies that align with your voice. Think: smart targeting, consistent touchpoints, and content that actually sounds like you. It’s about building relationships. Think about any relationship that you have. How did you start it?

We plug in where you need us. That might mean leading strategy, supporting a marketing team, launching a client program, or ghostwriting a LinkedIn series. We’ve sat in Big Law marketing and business development departments before. We know the pressure, the politics, and what it takes to get buy-in and results. We bring that experience to you.

Yes. That’s literally what we do. Whether you’ve never brought in a client or you’ve hit a plateau, we help you get focused, stay consistent, and move with purpose. No fluff. No 80-slide decks. Just real strategy, real support, and accountability.

Start by sounding like a human. Then add clarity, credibility, and a few stories that only you can write. We write bios, edit your "About" section, brainstorm post ideas, and ghostwrite when needed. If LinkedIn feels like a black box, we help you unlock it, without the cringe.

Think strategy meets accountability meets humor. We're fast, honest, and collaborative. Your sounding board. Your brainstorming partners. Your wing women. Your confidants. Your dedicated strategists AND doers. We bring consultative advice AND execution. We ascribe to the mantra “How we do anything is how we do everything.” We walk the walk, talk the talk, and do what we say we are going to do. We bring decades of in-house business development experience at your fingertips. We have an entrepreneurial mindset with firsthand experience building a business.
I’m a senior associate/new partner. Do I need business development coaching?
If you're asking this, probably yes. The truth? Promotions don’t come with a playbook. We help you figure out where to focus, who to prioritize, and how to build something real—before you’re buried in pitch pressure or politics. We’ve helped hundreds of lawyers do it already.

Both. We coach individuals and also serve as fractional CMOs for law firms and solo law firm owners that need senior-level strategy (without another full-time hire). We help marketing teams move faster, implement industry programs, and build high-impact BD tools.

Yes. We write it, edit it, strategize it, and repurpose it. Whether it’s a LinkedIn post, a pitch deck, or a practice description, we help lawyers sound sharp, clear, and confident. We also help you turn ideas into visibility—without making it a full-time job.

Start with a quick call. If we’re a fit, we’ll create a custom plan and get to work. Our onboarding is quick, our pricing is clear, and you’ll walk away with momentum.