The best business development strategy? The one you actually do.

As a lawyer, it's easy to push BD off because of billable work, administrative tasks, or just life.

Don't get caught waiting for the perfect moment or for things to slow down.
If you work business development into your daily tasks, the smallest steps (even if it's simply 10 minutes a day) can actually move the needle.

Send that follow-up email. Don't overthink your outreach. If your intention is to help them, that will come across.

Schedule that coffee chat. Start with your warm contacts and build up to new relationships.

Reach out for the intro you've been meaning to ask for. You will get a chance to reciprocate.

Business development is a long game, built one step at a time.
Need help? Reach out.