theRIPPLE[effect] - purposeful activation of relationships  

ripple | American Dictionary

a small wave or a slight movement of a surface, esp. the surface of water: The stone hit the water and caused a ring of ripples to spread out. A ripple is also a sound or feeling that is slight but is noticed: A ripple of laughter ran through the crowd.

when you activate relationships you immediately kick off a wonderful ripple effect - leading to deeper authenticity, helping others to advance their objectives, activating referrals and super fans, and a myriad of other growth drivers.

hack - toss a wide net when fishing 🎣. when someone in your network asks “hey, do we know Sosie at Shake Shack, you may not know Sosie, but you may know Shake Shack’s general counsel or chief sustainability officer.  your kid or your kid’s friends may know someone who nannied for Danny Meyer’s kids.  your relationships may know people intersecting with Danny Meyer’s investment funds.  someone from your place of worship may know someone from Shake Shack’s board.