summer. a beautiful inflection point for gifting.

summer summer summer. a beautiful inflection point for gifting. a few ideas for inspiration.

photography. I just returned from a wonderful vacation tour of New England. grateful for friends and cousins who open their beautiful homes and are amazing hosts. take and print a photo of the home you visited and splurge on a frame. I have used this to good avail - as it is rare for people to take the time to print and frame. voila! not my best photography below, but you get the idea.

support small makers and go down the rabbit hole on Etsy. so many unique and amazing options abound, including gifts with personalization options: beach towels; recyclable tableware; straw bags; curated gift and wellness boxes....go nuts!

ice cream. I favor traditional flavors. ice cream for all -- those staying home; those entertaining; those who need a modest pick-me-up / thinking of you gift. Van Leeuwen Ice Cream is a personal fave - buttermilk berry cornbread and sicilian pistachio (yes, not for everyone) on repeat.

Social Media Marketing Tips for Lawyers

Content creation and curation on social media should be approached strategically and carefully. At Lawrina, we asked Megan Senese, Kathleen Hilton, and Jennifer Ramsey how they ensure alignment with their professional brand and values while resonating with the target audience.

Define goals and target audience. Before creating or curating content, it's essential to set the goals you want to achieve and identify your target audience. This will help you tailor your content to their interests and needs.

Provide helpful information. Share content that provides value to your audience. This can include legal tips, insights, industry updates, and relevant news. Aim to educate and inform your audience while showcasing your expertise.

Be authentic and genuine. While maintaining professionalism, letting your authentic self shine through is essential. Share personal stories, anecdotes, or experiences related to your legal practice. This helps humanize your brand and build a connection with your audience.

Use visuals effectively. Visual content, such as images, videos, and infographics, can enhance engagement and capture attention on social media. Incorporate visuals that are relevant to your content and reflect your professional brand.

Stay updated with legal ethics. It's crucial to stay informed about the ethical considerations of using social media as a lawyer. Familiarize yourself with the rules and guidelines provided by your jurisdiction's legal ethics authorities and ensure compliance in all social media activities.

Social media is a powerful tool for building relationships and establishing credibility, but it should be used responsibly and ethically. You can effectively showcase your expertise and strengthen client relationships while attracting new business opportunities by providing valuable content, maintaining professionalism, and engaging with your audience.

theRIPPLE[effect] - purposeful activation of relationships

theRIPPLE[effect] - purposeful activation of relationships  

ripple | American Dictionary

a small wave or a slight movement of a surface, esp. the surface of water: The stone hit the water and caused a ring of ripples to spread out. A ripple is also a sound or feeling that is slight but is noticed: A ripple of laughter ran through the crowd.

when you activate relationships you immediately kick off a wonderful ripple effect - leading to deeper authenticity, helping others to advance their objectives, activating referrals and super fans, and a myriad of other growth drivers.

hack - toss a wide net when fishing 🎣. when someone in your network asks “hey, do we know Sosie at Shake Shack, you may not know Sosie, but you may know Shake Shack’s general counsel or chief sustainability officer.  your kid or your kid’s friends may know someone who nannied for Danny Meyer’s kids.  your relationships may know people intersecting with Danny Meyer’s investment funds.  someone from your place of worship may know someone from Shake Shack’s board.

ways to win client feedback

Approach client feedback holistically. This does not mean you have to go full tilt at gathering feedback via multiple channels right out of the gate. Rather, build your business case for feedback holistically, then execute via discrete channels and tactics.

Bringing the voice of the client into your law firm is transformative, enabling you to co-design and shape your #strategy with buyer inputs – whether around talent retention, launch of new services and products, growth that is specific to a client or group of clients, industry sector considerations, DEI and a myriad of other cultural and economic drivers.

Your competitors are asking for #feedback - do not let the competition own a 🔑 key advantage.