spotlight: Courtney Hudson

today's stage spotlight is on Courtney Cook Hudson (Business Development Manager at Baker Donelson). Courtney brings diligence, tenacity, kindness, and excitement to every project, partner, and colleague she encounters.

join us in shining the light on Courtney!

Women Who Wow: The Team At stage LLC

In Stefanie Marrone's Women Who Wow series, stage was asked how we are breaking barriers in the #legalmarketing field.

Jen: There’s a mantra that has stuck with me since I heard it while going through yoga teacher training, which is “how you do anything is how you do everything.” When we women consistently show up as who we are and what we believe in, we can break down barriers, even if it takes longer than we would like. I am a big believer in the power of numbers, so when we all band together with a sense of belief, empathy, support, opportunity, perseverance and desire to make sh*t happen, the sky’s the limit.

Megan: Launching stage, we joined the ranks of women-owned businesses, women co-founders and entrepreneurs. We are changing the script of business development and marketing through our co-sourced model, filling a gap in the market by providing extra resources, strategy and support where needed. We lead our clients with empathy, guiding them through a relationship-centered approach to developing revenue and maybe even having fun.

Kathleen: Through the founding of stage, we knocked down the barrier of occupational segregation for three women. We are using stage and our relationships to lift up other women facing similar challenges, including lack of access to land, capital, financial resources, technology and gender-based violence. All three of us donate to organizations dedicated to mitigating gun violence. We are conscious that we lack racial diversity and envision the composition of stage evolving as we grow. On a daily basis we amplify other womens’ voices on social media and in our hometowns.

Social Media Marketing Tips for Lawyers

Content creation and curation on social media should be approached strategically and carefully. At Lawrina, we asked Megan Senese, Kathleen Hilton, and Jennifer Ramsey how they ensure alignment with their professional brand and values while resonating with the target audience.

Define goals and target audience. Before creating or curating content, it's essential to set the goals you want to achieve and identify your target audience. This will help you tailor your content to their interests and needs.

Provide helpful information. Share content that provides value to your audience. This can include legal tips, insights, industry updates, and relevant news. Aim to educate and inform your audience while showcasing your expertise.

Be authentic and genuine. While maintaining professionalism, letting your authentic self shine through is essential. Share personal stories, anecdotes, or experiences related to your legal practice. This helps humanize your brand and build a connection with your audience.

Use visuals effectively. Visual content, such as images, videos, and infographics, can enhance engagement and capture attention on social media. Incorporate visuals that are relevant to your content and reflect your professional brand.

Stay updated with legal ethics. It's crucial to stay informed about the ethical considerations of using social media as a lawyer. Familiarize yourself with the rules and guidelines provided by your jurisdiction's legal ethics authorities and ensure compliance in all social media activities.

Social media is a powerful tool for building relationships and establishing credibility, but it should be used responsibly and ethically. You can effectively showcase your expertise and strengthen client relationships while attracting new business opportunities by providing valuable content, maintaining professionalism, and engaging with your audience.

spotlight: Elena Gurevich

today's stage spotlight is on Elena Gurevich (Director of Development at Center for Art Law). Center for Art Law is a Brooklyn-based nonprofit that offers educational resources and programming for the advancement of a vibrant arts and law community.

As an IP lawyer, Elena frequently writes about the intersection of law and digital art, AI, and #blockchain technology.

we are overjoyed to spotlight Elena! ✨

International Yoga Day

Every week I have the honor of guiding yogis at all levels of experience and skill through their practice. I am lucky enough to witness the beautiful transformation that takes place in their countenance, energy and aura from the time they enter the studio to when they leave.
Here are 5 invaluable perspectives I have gained through my practice and teaching that are transferable from the mat to the office:

💫 Beginner’s Mindset. Embracing a beginner’s mindset can be as simple as making a 1-degree shift in thinking. Be open and curious. The daily grind can be, well, a grind. A beginner’s mindset approaches ordinary tasks, to-do’s and meetings as if they were fresh starts. Subtle mind shifts over time make a big difference.

💫 Witness Consciousness. In the business world, one way to practice witness consciousness is through co-listening. One person is fully attentive and in listening mode while the other speaks. The listening zone is free of problem solving, analyzing, helping, discussing, interpreting…until the person is done speaking. Talk about feeling heard.

💫 Conscious Communication. In yoga teacher training, we learned a simple formula for having a direct conversation with someone, especially a difficult conversation. Check in to find a moment to connect + Express feelings/emotions using “I” statements + Take self-responsibility + Make a request for what would be supportive going forward = Move forward.

💫 Skillfulness in Action. For me, this translated into taking learnings and experiences from inside the studio to the outside world. Moving mindfully and skillfully, to the best of my ability, through the day. Being present. Paying attention. Putting energy into things that matter. Making any aforementioned 1-degree course-corrections along the way.

💫 BREATHE. My favorite breathwork is taking longer exhales than inhales. Any ratio will do - inhale for 2 counts and exhale for 4, or in for 3 counts and out for 5. This signals the brain to turn up the parasympathetic system which slows the heart rate, lowers blood pressure, and guides the body back to a state of calm. Breath is the ultimate power source. I tap into this whenever I have an important meeting or before a major presentation.

Yoga is more than a physical practice. Yoga encourages work-life integration, not to be confused with work-life balance. Yoga is the alignment of the physical with breathwork and mindfulness that can be incorporated into the daily grind, leading to greater presence, awareness and focus.

“If you can breathe, you can do yoga” - Krishnamacharya

podcast: for your listening pleasure. the podcast

Megan Senese was featured in episode 68 of For Your Listening Pleasure with host, Mallory Waxman.

The episode discusses the launch of stage, the art of networking and how to build stronger and more impactful relationships authentically.

stage feature: Women Who WOW

Thank you, Stefanie Marrone, for being among the first group of people to celebrate our launch! We are appreciative of your support and applaud your Women Who WOW series. stage loves to see women supporting each other. Below is a snippet of our feature. The full link is included in the comments.

How are you breaking barriers faced by women in your field?

Megan Senese: Launching stage, we joined the ranks of women-owned businesses, women co-founders, and entrepreneurs. We are changing the script of business development and marketing through our co-sourced model, filling a gap in the market by providing extra resources, strategy, and support where needed. We lead our clients with #empathy, guiding them through a relationship-centered approach to developing revenue and maybe even having fun.

Jennifer Ramsey: There’s a mantra that has stuck with me since I heard it while going through #yoga teacher training, which is “How you do anything is how you do everything.” When we women consistently show up as who we are and what we believe in, we can break down barriers, even if it takes longer than we would like. I am a big believer in the power of numbers, so when we all band together with a sense of belief, empathy, support, opportunity, perseverance, and desire to make sh*t happen, the sky’s the limit.

Kathleen Hilton: Through the founding of stage, we knocked down the barrier of occupational segregation for three women. We are using stage and our relationships to lift up other women facing similar challenges, including lack of access to land, capital, financial resources, technology, and gender-based violence. All three of us donate to organizations dedicated to mitigating gun violence. We are conscious that we lack racial diversity and envision the composition of stage evolving as we grow. On a daily basis, we amplify other women’s voices on social media and in our hometowns.

spotlight: Sheenika Gandhi

stage supports #businessdevelopment from behind the scenes to guide #lawyers to help their clients shine.

today's stage spotlight is on Sheenika Gandhi (Chief Marketing Officer at Greenberg Glusker LLP). Sheenika is a seasoned and strategic legal marketing and business development leader and an active volunteer with the Legal Marketing Association, the leading association for #legalmarketing.

And if that is not enough, Sheenika is also a licensed California attorney with deep expertise in attorney coaching, pitches & proposals, events and sponsorships, digital marketing strategy, and public relations (whew!).

we are pleased to spotlight Sheenika!

"summertime, and the livin' is easy..."

"summertime, and the livin' is easy..." or so the song goes.

summer is a tempting season to let business development blocking and tackling fade to the bottom of your list.

stage loves summer as the perfect time for out-of-the-box entertainment. ideas, or as Jennifer Ramsey would say starter dough:

-walk and talk -- public trail, beach, lake, whatever
-rooftop mocktails / cocktails
-attend an outdoor concert
-send a summer-themed gift. stage loves mouth for gifting
-visit a farmers market and shop local
-use the classic tactic "oh...my family will be in the Outer Banks the same week, let's try to meet for a quick coffee if that does not intrude unduly on your family time" -- obviously harder to pull off if the person is going someplace off the beaten path

Passle and Litera recently hosted a beautiful exemplar of volunteering outdoors and bringing like-minded people together -- a fundraiser with the Annapolis Dragon Boat Club benefiting breast cancer. the Club provides outreach and support to people in the community both during and post breast cancer treatment. a wonderful day on the water.