stage’s insights on Nexl’s 2023 report on law firm growth strategies.

stage contributed to Nexl 2023 Report on Law Firm Growth Strategies is packed with valuable insights on what's next for the industry. Nexl gathered insights and opinions from the #legalindustry:

Ben Paul at The BD Ladder
Bruce MacEwen, President at Adam Smith, Esq., LLC
Jenny Williamson, Head of Business Development at FB Rice
Norman Clark, Founding Principal at Walker Clark LLC
Ryan Purkey, Founder at rQuadrant
and stage (Jennifer Ramsey, Kathleen Hilton, and Megan Senese)

LMA south west 2023 virtual BD boot camp series

With the amount of lateral attorney movement, the pressure will be on the legal marketing professionals to help integrate them into the firm. Courtney Cook Hudson, Brian J. Carrozza, and Megan Senese will share some tips, tricks, and tools to ease some of that anxiety and ease into lateral integration during the LMA South West Virtual Boot Camp Series.

podcast: wonder women in business

Kathleen Hilton joined Susan 🦉🗝⚜️ Freeman on the Freeman Means Business' Wonder Women in Business Podcast. The episode is Amplifying Women's Voices Through Storytelling. They discuss why storytelling is important and the transformative power of perspective.

Curious, resilient, and humor-forward professional services marketing executive and proven revenue generator. Kathleen Hilton is a 30-plus-year Big Law marketing veteran (hence the humor-forward attribute) focused on outcomes driving increased customer loyalty and revenue.

Kathleen guides and coaches lawyers to build and sustain authentic relationships. Internal and external clients value my ability to scope the full customer experience, from the front-end sales process to ongoing service. Her portfolio spans account management, industry sector marketing, sales coaching, DEIB, ESG, designing thinking and brand.

Here are a few favorite resources: You’re Not Listening: What You’re Missing and Why It Matters; Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy; The Go-Giver; Anand Sanwal at CB Insights; anything Axios and Smart Brevity. Certified by IDEO U Insights for Innovation and by Inspiring Comfort as a Trainer.

stage spotlight roundup

every week stage spotlights #lawyers and #legalmarketing professionals as the main characters. in case you missed one of the stars, join us in celebrating the past spotlights.

know someone that deserves a spotlight? let us know, nominate them and reach out!

Roy Sexton
Linda Sanders, JD
Vanessa Vines Petrea
Peyton Tata Tackes
Lynne Kilgore
Sheri Mayerowitz
Wendy Wei Chou
Lee Peretz
Rebecca Edwards Hnatowski
Lisa Olney
Jessica Markowitz
Sheenika Gandhi
Elena Gurevich
Courtney Cook Hudson

podcast Megan Senese: for your listening pleasure. the podcast

Megan Senese joined Mallory Waxman, MBA, on the "For Your Listening Pleasure Podcast" to talk about the art of networking and how to build stronger and more impactful #relationships authentically.

spotlight: Courtney Hudson

today's stage spotlight is on Courtney Cook Hudson (Business Development Manager at Baker Donelson). Courtney brings diligence, tenacity, kindness, and excitement to every project, partner, and colleague she encounters.

join us in shining the light on Courtney!

Women Who Wow: The Team At stage LLC

In Stefanie Marrone's Women Who Wow series, stage was asked how we are breaking barriers in the #legalmarketing field.

Jen: There’s a mantra that has stuck with me since I heard it while going through yoga teacher training, which is “how you do anything is how you do everything.” When we women consistently show up as who we are and what we believe in, we can break down barriers, even if it takes longer than we would like. I am a big believer in the power of numbers, so when we all band together with a sense of belief, empathy, support, opportunity, perseverance and desire to make sh*t happen, the sky’s the limit.

Megan: Launching stage, we joined the ranks of women-owned businesses, women co-founders and entrepreneurs. We are changing the script of business development and marketing through our co-sourced model, filling a gap in the market by providing extra resources, strategy and support where needed. We lead our clients with empathy, guiding them through a relationship-centered approach to developing revenue and maybe even having fun.

Kathleen: Through the founding of stage, we knocked down the barrier of occupational segregation for three women. We are using stage and our relationships to lift up other women facing similar challenges, including lack of access to land, capital, financial resources, technology and gender-based violence. All three of us donate to organizations dedicated to mitigating gun violence. We are conscious that we lack racial diversity and envision the composition of stage evolving as we grow. On a daily basis we amplify other womens’ voices on social media and in our hometowns.

Social Media Marketing Tips for Lawyers

Content creation and curation on social media should be approached strategically and carefully. At Lawrina, we asked Megan Senese, Kathleen Hilton, and Jennifer Ramsey how they ensure alignment with their professional brand and values while resonating with the target audience.

Define goals and target audience. Before creating or curating content, it's essential to set the goals you want to achieve and identify your target audience. This will help you tailor your content to their interests and needs.

Provide helpful information. Share content that provides value to your audience. This can include legal tips, insights, industry updates, and relevant news. Aim to educate and inform your audience while showcasing your expertise.

Be authentic and genuine. While maintaining professionalism, letting your authentic self shine through is essential. Share personal stories, anecdotes, or experiences related to your legal practice. This helps humanize your brand and build a connection with your audience.

Use visuals effectively. Visual content, such as images, videos, and infographics, can enhance engagement and capture attention on social media. Incorporate visuals that are relevant to your content and reflect your professional brand.

Stay updated with legal ethics. It's crucial to stay informed about the ethical considerations of using social media as a lawyer. Familiarize yourself with the rules and guidelines provided by your jurisdiction's legal ethics authorities and ensure compliance in all social media activities.

Social media is a powerful tool for building relationships and establishing credibility, but it should be used responsibly and ethically. You can effectively showcase your expertise and strengthen client relationships while attracting new business opportunities by providing valuable content, maintaining professionalism, and engaging with your audience.

spotlight: Elena Gurevich

today's stage spotlight is on Elena Gurevich (Director of Development at Center for Art Law). Center for Art Law is a Brooklyn-based nonprofit that offers educational resources and programming for the advancement of a vibrant arts and law community.

As an IP lawyer, Elena frequently writes about the intersection of law and digital art, AI, and #blockchain technology.

we are overjoyed to spotlight Elena! ✨