spotlight: Sandra Martinez

today's spotlight is on the incomparable, inimitable, simply sublime Sandra D. Martinez! stage co-founders Jennifer Ramsey and Kathleen Hilton were lucky to have crossed paths with Sandra many moons ago in #legalmarketing.

she exudes optimism, charisma, and quick wit to all those who are fortunate to know her. Sandra brings over 20 years of experience in corporate and law firm strategy and management, including business development, financial management, profitability and data analysis, business intelligence, process improvement, and program management.

we are excited to shine the spotlight on Sandra!

stage contributes insights to: Nexl’s 2023 Law Firm Growth Strategy Report

What is a simple trending growth strategy occurring with law firms right now? Aligning plans and goals with client growth and personal development.

stage contributed industry insights to Nexl's recent 2023 Growth Strategies Report discusses how this trend holds the potential to reshape the legal industry and propel its ongoing advancement. stage contributed to the survey with our industry insights, including:

Double down on client growth grounded in #empathy.

As lawyers, law firms, and legal marketing professionals, we see a shift moving toward a new way of doing business. For law firms to gain additional market share and compete amid mergers, distressed markets, and inflation, law firms need to go back to the basics—people, relationships, and authenticity. People are looking for a deeper connection to their business and an empathy-forward approach. Building strong relationships builds trust, which in turn leads to loyalty, and increases the likelihood that the client will continue to engage with the firm – versus jumping ship to a competitor.

Triple down on #collaboration.

Activate collaboration to achieve commercial outcomes, bringing together a diversity of perspectives and expertise, driving strategy and execution to attain better results – whether cultural or economic. When business relationships are strong and personal, it is easier for businesses to initiate changes and adapt to the market. When you have a personal relationship that is rooted in trust, the #lawyer understands the client’s needs and objectives and can deliver against the right baseline. Simply put, collaboration cuts down on the knowing/doing gap, resulting in transparency and shared purpose.

To access the full report click on the link below.
Link: https://lnkd.in/dqvDATV3

podcast: The Free Lawyer

ICYMI, on The Free Lawyer Podcast (episode 120), Gary and Megan discuss the challenges lawyers face in building a book of business and how stage helps lawyers develop their business in a way that feels #authentic and comfortable to them.

Gary and Megan also talk about the biggest problems lawyers face in business development, including barriers to collaboration and misconceptions about #networking.

https://lnkd.in/dJqz-DeS

spotlight: Brian Carrozza

today's stage spotlight is on Brian J. Carrozza (Director of Client Development at Goulston & Storrs). Brian couples kindness with strategic guidance in his work leading business development and client relations efforts. He is detailed and meticulous but also fun to work alongside.

join us in celebrating Brian's spotlight today.

stage’s insights on Nexl’s 2023 report on law firm growth strategies.

stage contributed to Nexl 2023 Report on Law Firm Growth Strategies is packed with valuable insights on what's next for the industry. Nexl gathered insights and opinions from the #legalindustry:

Ben Paul at The BD Ladder
Bruce MacEwen, President at Adam Smith, Esq., LLC
Jenny Williamson, Head of Business Development at FB Rice
Norman Clark, Founding Principal at Walker Clark LLC
Ryan Purkey, Founder at rQuadrant
and stage (Jennifer Ramsey, Kathleen Hilton, and Megan Senese)

LMA south west 2023 virtual BD boot camp series

With the amount of lateral attorney movement, the pressure will be on the legal marketing professionals to help integrate them into the firm. Courtney Cook Hudson, Brian J. Carrozza, and Megan Senese will share some tips, tricks, and tools to ease some of that anxiety and ease into lateral integration during the LMA South West Virtual Boot Camp Series.

podcast: wonder women in business

Kathleen Hilton joined Susan 🦉🗝⚜️ Freeman on the Freeman Means Business' Wonder Women in Business Podcast. The episode is Amplifying Women's Voices Through Storytelling. They discuss why storytelling is important and the transformative power of perspective.

Curious, resilient, and humor-forward professional services marketing executive and proven revenue generator. Kathleen Hilton is a 30-plus-year Big Law marketing veteran (hence the humor-forward attribute) focused on outcomes driving increased customer loyalty and revenue.

Kathleen guides and coaches lawyers to build and sustain authentic relationships. Internal and external clients value my ability to scope the full customer experience, from the front-end sales process to ongoing service. Her portfolio spans account management, industry sector marketing, sales coaching, DEIB, ESG, designing thinking and brand.

Here are a few favorite resources: You’re Not Listening: What You’re Missing and Why It Matters; Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy; The Go-Giver; Anand Sanwal at CB Insights; anything Axios and Smart Brevity. Certified by IDEO U Insights for Innovation and by Inspiring Comfort as a Trainer.

stage spotlight roundup

every week stage spotlights #lawyers and #legalmarketing professionals as the main characters. in case you missed one of the stars, join us in celebrating the past spotlights.

know someone that deserves a spotlight? let us know, nominate them and reach out!

Roy Sexton
Linda Sanders, JD
Vanessa Vines Petrea
Peyton Tata Tackes
Lynne Kilgore
Sheri Mayerowitz
Wendy Wei Chou
Lee Peretz
Rebecca Edwards Hnatowski
Lisa Olney
Jessica Markowitz
Sheenika Gandhi
Elena Gurevich
Courtney Cook Hudson

podcast Megan Senese: for your listening pleasure. the podcast

Megan Senese joined Mallory Waxman, MBA, on the "For Your Listening Pleasure Podcast" to talk about the art of networking and how to build stronger and more impactful #relationships authentically.