11 ways to scare legal marketing

1. I have feedback; pls call.

2. A Friday 5 p.m. email with an urgent pitch request due in two hours.

3. Submitting chambers late. Chambers due after a long holiday weekend. Anything Chambers-related.

4. Forgetting to put on track changes.

5. Spelling a client’s name wrong on an RFP or a name tag or anything.

6. “Pls fix.”

7. A “quick” Saturday meeting.

8. Getting invited to a partner meeting only to realize it’s just to take notes.

9. “Can you reformat these slides? It should only take a minute.”

10. When the lawyer declines client feedback because the they think they already know the client.

11. “Got a sec?”


What else scares the pants off you?