fractional marketing field guide

welcome to stage's fractional marketing field guide – inspiration credit Seth Godin.

flexibility:
in a world where rigidity hinders progress, embrace the power of flexibility. while some companies insist on minimum hour commitments, we do not.

fluidity:
picture a senior team capable of swooping in and out seamlessly on any project…from keeping the trains running to orchestrating strategic growth. we all know, those trains gotta run, Chambers is a hungry animal.

diversity of perspective:
in the realm of fractional teams, innovation reigns supreme. drawing insights from varied creatives, law firms, and macro marketing industry trends, we offer a treasure trove of ideas.

relationships rule:
in the grand theater [could not resist] of business, we recognize that, fundamentally, we are in the service business. relationships stand as the cornerstone of our services – where every interaction is a chance to build lasting connections.

the b-word | brand:
for some, the term "brand" is a vague notion. we understand its essence. to truly brand yourself or your firm, dive deep into a niche. specialization is more than a choice; it's a strategy. specificity fuels your journey towards a well-defined brand.

content is king, queen, and non-binary royalty:
step into the spotlight and stay there with content that harmonizes the heart of the firm and your human talent.

ROI:
in legal’s ever-evolving landscape [hello AI], monitoring is key. continuously evaluate your return on investment – identifying what drives growth and what should be jettisoned.

Seth said it best: “Offer the opportunity to have a discussion and invite people into a relationship. Talk about a possibility and give power back to them.”

challenge - TODAY: contact one relationship and invite them to have a virtual coffee or cocktail. start the conversation.