How Can Lawyers Improve Business Development?

In business development, one thing is key: relationships.

And relationships take time to build. People want to work with people.

Do not wait until you need something to start networking.

The best connections don’t happen overnight; relationships are built through small, consistent, and regular efforts.

Even if you only spend a few minutes nurturing your network, it really adds up over time. Think of any relationship you have; it wasn't built quickly, and it takes getting to know someone to make it connect.

Send a quick note, share an article, or check in with a past client. Don’t be someone who only reaches out when there’s an urgent need.

Build rapport now, so when opportunities arise, you’re not scrambling to establish a connection; it’s already there.