podcast: The Free Lawyer

ICYMI, on The Free Lawyer Podcast (episode 120), Gary and Megan Senese discuss the challenges lawyers face in building a book of business and how stage helps lawyers develop their business in a way that feels #authentic and comfortable to them.

Gary and Megan also talk about the biggest problems lawyers face in business development, including barriers to collaboration and misconceptions about #networking.

https://lnkd.in/dJqz-DeS

By Jennifer Ramsey and Megan Senese

spotlight: Brian Carrozza

today's stage spotlight is on Brian J. Carrozza (Director of Client Development at Goulston & Storrs). Brian couples kindness with strategic guidance in his work leading business development and client relations efforts. He is detailed and meticulous but also fun to work alongside.

join us in celebrating Brian's spotlight today.

By Jennifer Ramsey and Megan Senese

stage’s insights on Nexl’s 2023 report on law firm growth strategies.

stage contributed to Nexl 2023 Report on Law Firm Growth Strategies is packed with valuable insights on what's next for the industry. Nexl gathered insights and opinions from the #legalindustry:

Ben Paul at The BD Ladder
Bruce MacEwen, President at Adam Smith, Esq., LLC
Jenny Williamson, Head of Business Development at FB Rice
Norman Clark, Founding Principal at Walker Clark LLC
Ryan Purkey, Founder at rQuadrant
and stage (Jennifer Ramsey and Megan Senese)

By Jennifer Ramsey and Megan Senese

LMA south west 2023 virtual BD boot camp series

With the amount of lateral attorney movement, the pressure will be on the legal marketing professionals to help integrate them into the firm. Courtney Cook Hudson, Brian J. Carrozza, and Megan Senese will share some tips, tricks, and tools to ease some of that anxiety and ease into lateral integration during the LMA South West Virtual Boot Camp Series.

By Jennifer Ramsey and Megan Senese

stage spotlight roundup

every week stage spotlights #lawyers and #legalmarketing professionals as the main characters. in case you missed one of the stars, join us in celebrating the past spotlights.

know someone that deserves a spotlight? let us know, nominate them and reach out!

Roy Sexton
Linda Sanders, JD
Vanessa Vines Petrea
Peyton Tata Tackes
Lynne Kilgore
Sheri Mayerowitz
Wendy Wei Chou
Lee Peretz
Rebecca Edwards Hnatowski
Lisa Olney
Jessica Markowitz
Sheenika Gandhi
Elena Gurevich
Courtney Cook Hudson

By Jennifer Ramsey and Megan Senese

podcast Megan Senese: for your listening pleasure. the podcast

Megan Senese joined Mallory Waxman, MBA, on the "For Your Listening Pleasure Podcast" to talk about the art of networking and how to build stronger and more impactful #relationships authentically.

By Jennifer Ramsey and Megan Senese

spotlight: Courtney Hudson

today's stage spotlight is on Courtney Cook Hudson (Business Development Manager at Baker Donelson). Courtney brings diligence, tenacity, kindness, and excitement to every project, partner, and colleague she encounters.

join us in shining the light on Courtney!

By Jennifer Ramsey and Megan Senese

Women Who Wow: The Team At stage LLC

In Stefanie Marrone's Women Who Wow series, stage was asked how we are breaking barriers in the #legalmarketing field.

Jen: There’s a mantra that has stuck with me since I heard it while going through yoga teacher training, which is “how you do anything is how you do everything.” When we women consistently show up as who we are and what we believe in, we can break down barriers, even if it takes longer than we would like. I am a big believer in the power of numbers, so when we all band together with a sense of belief, empathy, support, opportunity, perseverance and desire to make sh*t happen, the sky’s the limit.

Megan: Launching stage, we joined the ranks of women-owned businesses, women co-founders and entrepreneurs. We are changing the script of business development and marketing through our co-sourced model, filling a gap in the market by providing extra resources, strategy and support where needed. We lead our clients with empathy, guiding them through a relationship-centered approach to developing revenue and maybe even having fun.

By Jennifer Ramsey and Megan Senese

Social Media Marketing Tips for Lawyers

Content creation and curation on social media should be approached strategically and carefully. At Lawrina, we asked Megan Senese and Jennifer Ramsey how they ensure alignment with their professional brand and values while resonating with the target audience.

Define goals and target audience. Before creating or curating content, it's essential to set the goals you want to achieve and identify your target audience. This will help you tailor your content to their interests and needs.

Provide helpful information. Share content that provides value to your audience. This can include legal tips, insights, industry updates, and relevant news. Aim to educate and inform your audience while showcasing your expertise.

Be authentic and genuine. While maintaining professionalism, letting your authentic self shine through is essential. Share personal stories, anecdotes, or experiences related to your legal practice. This helps humanize your brand and build a connection with your audience.

Use visuals effectively. Visual content, such as images, videos, and infographics, can enhance engagement and capture attention on social media. Incorporate visuals that are relevant to your content and reflect your professional brand.

Stay updated with legal ethics. It's crucial to stay informed about the ethical considerations of using social media as a lawyer. Familiarize yourself with the rules and guidelines provided by your jurisdiction's legal ethics authorities and ensure compliance in all social media activities.

Social media is a powerful tool for building relationships and establishing credibility, but it should be used responsibly and ethically. You can effectively showcase your expertise and strengthen client relationships while attracting new business opportunities by providing valuable content, maintaining professionalism, and engaging with your audience.

By Jennifer Ramsey and Megan Senese