How to answer: What makes you different as a lawyer?

“What makes you different?”

It’s a question we used to ask lawyers all the time.
Here's the problem with that. It’s all about you.

And when lawyers are trying to connect with clients, “you” isn’t the point.

While some clients might care about what makes you different, they really care about how you can help them.

So, we reframe in our 1:1 lawyer coaching sessions.

Instead of asking, “What makes me stand out?” ask:
- What do I have that will make my client’s life easier?
- What will help them solve problems, avoid risks, or get closer to their goals?
- How can I make it easier for my clients?
- What do my clients need from me?
- How can I show up in a way that makes their job easier, their business stronger, or their life better?
- How might I help?

When I work with lawyers, we focus on exactly that.
That’s the differentiator.

The answers are almost always right there if you’re paying attention.