The Future of Legal Marketing (with LMA CEO, Ashley Stenger)
Where is legal marketing headed, and is there room for you to help shape it? We asked the CEO of the Legal Marketing Association.
Ashley Stenger, CEO of the Legal Marketing Association, joins Megan Senese and Jennifer Ramsey on So Much To Say: A Legal Podcast For People to talk about the future of the profession and the opportunities available to the people building it.
Legal marketers spend their careers helping lawyers succeed. But what does support, visibility, and advancement look like for them?
We get into the questions that matter: Has LMA become more accessible? How is it responding to members’ changing needs? And how do you get involved if you’re unsure where to start or whether you belong?
Ashley shares her unexpected path into legal marketing, how the profession has moved beyond asking for a seat at the table, and why opening doors to new voices and future leaders is a priority for LMA.
Whether you’re early in your career, ready to lead, or wondering what LMA has to offer you now, this conversation explores where you can go next and how to take part.
You'll hear about:
Ashley's unexpected career path from association management to CEO of LMA
How the role and influence of legal marketing and business development professionals have evolved
Why LMA is making leadership opportunities more accessible to new voices
How the association is responding to past perceptions of exclusivity
LMA's three strategic priorities and what's ahead for 2027
New initiatives focused on membership accessibility, professional development, and inclusion
Why relationships remain at the heart of successful leadership and legal business development
How getting involved with LMA can create opportunities throughout your career
Ashley's advice for younger professionals who are hesitant to put themselves out there
About Ashley Stenger:
Ashley Stenger is the Chief Executive Officer of the Legal Marketing Association (LMA), a professional organization dedicated to advancing the legal marketing and business development profession. Since joining LMA in 2019, Ashley has held leadership roles spanning membership, regional engagement, and organizational strategy. As CEO, she works alongside LMA's board, volunteers, and professional team to strengthen the member experience, expand access to leadership opportunities, and elevate the profession's voice across the legal industry.
Going Beyond the Episode:
Explore LMA and membership opportunities: legalmarketing.org
Find your local LMA group and get involved
Related episodes:
This episode is brought to you by: The Horowtiz Agency
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