Beyond Breaking News: What it Actually Takes to Get Featured in Bloomberg Law (with Editor-at-Large, Jessie Kamens)
You have expertise. You have an idea. But is it something people actually need to hear?
In this episode of So Much To Say: A Legal Podcast For People, Megan Senese and Jennifer Ramsey chat with Jessie Kamens, Editor-at-Large for Bloomberg Law’s News, Insights, and Commentary, about what makes an idea worth publishing, how to build relationships with editors, and what lawyers and legal marketers should know before hitting send on their next pitch.
Jessie pulls back the curtain on what Bloomberg Law is actually looking for: useful ideas, actionable insights, and the right people to help readers understand the issues shaping the profession. She shares why traditional client alerts aren’t cutting it, how PR and communications teams can strengthen a pitch, and why relationships with editors matter.
They also dig into how AI is changing legal thought leadership and why, no matter what tools you use, your expertise, judgment, and human perspective still need to come through.
Because getting published isn't just about producing more content. It's about having something worth saying.
You’ll hear about:
What Jessie does as Editor at Large for Bloomberg Law’s News, Insights, and Commentary
How Bloomberg Law decides which ideas and contributors are worth pursuing
Why Jessie is increasingly interested in finding the right people, not just the right topics
What makes a pitch useful, actionable, and worth someone’s click
Why traditional client alerts are no longer enough
How PR and communications teams can make lawyers’ ideas and pitches stronger
The importance of building genuine relationships with editors
Why a thoughtful subject line and a well-targeted pitch still matter
Whether it’s okay to follow up when you haven’t heard back
How Bloomberg Law’s approach to AI-assisted writing has evolved
Why AI can support your thinking without replacing your expertise or human perspective
How AI may fundamentally change the way junior lawyers learn and develop judgment
The topics Jessie wants lawyers and legal professionals to pitch right now
About Jessie Kamens:
Jessie Kamens is Editor-at-Large for Bloomberg Law’s News, Insights, and Commentary, where she works with lawyers, professors, retired judges, and other legal professionals to develop commentary on the issues shaping the profession. During her 18 years at Bloomberg and its predecessor, BNA, Jessie has held roles across legal news and product development, including leading Supreme Court news coverage and helping launch Bloomberg Law’s business of law reporting group.
Learn More:
Have an idea? Pitch Bloomberg Law’s Insights team
Related episodes:
This episode is brought to you by: ICVM Hawk
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