I Was Harassed (Minis with Megan)
LinkedIn doesn’t have to feel like one giant sales pitch and you actually don’t need to be a jerk to have it work for you.
In this mini episode of So Much To Say: A Legal Podcast for People, Megan Senese shares about a particularly bad LinkedIn interaction and how it has become something of a case study in what not to do. It’s also a reminder that the easiest way to stand out online might simply be to act like a human.
Megan shares how LinkedIn became one of stage’s strongest sources of clients, leads, and referrals by focusing on generosity, curiosity, personality, and genuine relationships instead of immediately asking for business.
If you walk away with anything from this episode, let it be to lead with kindness and to stop the pitch slapping.
Who this episode is for:
Lawyers who want to use LinkedIn but don’t know what to post or say
Professionals worried that reaching out will feel too salesy
Anyone who has ever been on the receiving end of a LinkedIn “pitch slap”
Lawyers and legal marketers looking to turn LinkedIn into a relationship-building and business development tool
Episode takeaways:
LinkedIn can become a meaningful business development pipeline without aggressive selling.
Your content should provide value while also showing people what it’s actually like to know and work with you.
Engagement gives you an opportunity to identify people who are already interested in what you have to say.
A thoughtful conversation is more valuable than rushing into a pitch.
The stronger the relationship, the easier it becomes to understand what someone actually needs, and whether you’re right person to help or not.
How to use LinkedIn without pitch slapping people:
Share something useful: Give people ideas, advice, or perspective they can actually use.
Show some personality: Let people see what it might be like to know and work with you instead of making every post perfectly polished.
Pay attention to who engages: Notice the people who consistently like, comment on, or interact with what you share.
Start with gratitude and curiosity: Thank someone for engaging, start a conversation, and get to know them before asking for anything.
Look for ways to help before you pitch: Send the article, make the introduction, recommend the book, or simply listen to what they need.
Respect the silence: Follow-up is okay. Repeatedly demanding someone's attention is not. No one owes you a response.
Bring these types of conversations to your law firm.
These podcast conversations are the same ones happening quietly inside law firms.
Through stage, we work with lawyers at every level and with legal marketing teams on client service, business development, and growth built on real relationships. If these themes are coming up inside your firm, let’s chat.
