spotlight: Linda Sanders | Director of Client Experience |Troutman Pepper,

stage guides lawyers behind the scenes and uses our co-sourced model to help BD + marketing departments SHINE brighter.

today's stage spotlight is on Linda Sanders, JD (Director of Client Experience at Troutman Pepper), who supports lawyers to deepen relationships through meaningful touchpoints, active listening, and collaboration.

we are honored to share Linda’s stage spotlight.

Linda Sanders, JD

By Jennifer Ramsey and Megan Senese

spotlight: Roy Sexton | LMA President | Clark Hill Director of Marketing

stage supports lawyers behind the scenes and BD/marketing teams with our co-sourced model to help OTHERS to shine brighter.

today's stage spotlight is on THE Roy Sexton (Clark Hill Law and Legal Marketing Association), who embodies stage's ethos of leading with empathy. we are excited to share Roy's stage spotlight.

By Jennifer Ramsey and Megan Senese

competitive advantage for law firms

Size and scale can be a competitive advantage for a law firm, but it can also probit collaboration. It can be difficult to truly collaborate if #lawyers don't know where to start or who to turn to for answers.

And why bother collaborating? Glad you asked.... "Smart Collaboration" by Heidi K. Gardner shows that firms earn higher profit margins (who doesn't like that?), inspire greater client loyalty (critical in today's market), attract and retain the best talent (talent wars are still ongoing), and gain a competitive edge when specialists collaborate across functional boundaries.

What does this mean for lawyers, their practice, and the firm?

Get to know your fellow lawyers and their skillset. Introduce yourself! Understand the kind of work they do, the work they like, and the clients they serve. Learn your colleagues' work styles and approaches and discuss how you can work together. A collaborative approach provides seamless service to your clients (win-win 🏆 for all).

By Jennifer Ramsey and Megan Senese

introducing stage

Imagine working with a company that is doing the work they love 💜 and where they excel. Imagine working with a company that is woman-owned and focused on implementing a relationship-centered approach to growth. Imagine working with a venture that supports both lawyers and marketing/BD teams.

Imagine collaborating with a company that offers a free month (up to four sessions) of 1:1 marketing, branding, and business development support for parents returning from parental leave.

With co-founders, Jennifer Ramsey, and Megan Senese, the imaginary is now becoming a reality. We are thrilled to announce the launch of stage, a women-owned business development & marketing venture focused on relationships, revenue, and #growth for legal services.

By Jennifer Ramsey and Megan Senese

4 C’s to keep your client center stage

“Is there anybody really alive out there?” ~ Bruce Springsteen

Business and client development can sometimes feel like this in a law firm setting (or any professional B2B setting for that matter) - for lawyers and BD/marketing professionals alike.

When you are short on time and to-do’s never seem to get to-done, here are 4 simple C’s to keep your client center stage:

🎤 Check-In. Connect, say hello, ask how they are doing. Every interaction doesn’t have to be that deep. If there is something more substantive to share - a solution, a proactive update, an invitation or article - then do it. Extra credit if you are on a text string with your client. You’re really in the circle of trust at that point. #trustpoints #goals

🎤 Care. There are a myriad of ways to show your client that you care. How better than to send a care package personalized to their interests (if gift giving policies allow of course). There are several creative companies that cater to corporate/client gift giving and will handle all of the details for you.

🎤 Consistency. Always deliver on your promises. I love Seth Godin’s take on this: “We call a brand or a person authentic when they’re consistent, when they act the same way whether or not someone is looking.”

🎤 Cadence. Commit to a manageable schedule for relationship-building outreaches with clients and prospects that works for you (e.g., dedicate 30-minutes every Friday or whatever cadence you choose). This helps take the work out of the work, knowing you have set aside dedicated time to connect on a non-work related basis.

If all else fails and you’re still having one of those days, stream your favorite tune, turn up the volume and sing at the top of your lungs. 🎸

CATHARTIC.

By Jennifer Ramsey and Megan Senese